Bibliography

Alliance for Media Literate America. (n.d.). Key Questions to Ask When Analyzing Media Messages. AMLA's Core Principles of Media Literacy Education. Retrieved from justthink.org: http://www.justthink.org/resources/media-literacy-education-key-questions

Duffy, R. K. (1994). Magazine Ads and You, the Teenager. Retrieved from The Educator's Reference Desk: http://www.eduref.org/cgi-bin/printlessons.cgi/Virtual/Lessons/Health/Consumer_Health/COH0003.html

Goble, R. (2009). Making Curriculum Pop. Retrieved May 3, 2009, from Making Curriculum Pop Ning: http://mcpopmb.ning.com/

Frontline (2008). The Merchants of Cool. Retrieved May 10, 2009, from PBS: http://www.pbs.org/wgbh/pages/frontline/shows/cool/

History of Branding (2007). Advertising Slogans. Retrieved May 10, 2009 from History of Branding: http://www.historyofbranding.com/slogans.html

Define Ad. (2009, April 17). On The Media. [Radio News Program]. Retrieved May 3, 2009, from On The Media from NPR Web site: http://onthemedia.org/transcripts/2009/04/17/05

Kapoun, J. (1998). Teaching undergrads WEB evaluation: A guide for library instruction. C&RL News, 59(7). Retrieved from the Association of College & Research Libraries: http://www.ala.org/ala/mgrps/divs/acrl/publications/crlnews/1998/jul/teachingundergrads.cfm

Kramer, B. A. “Advertising Analysts.” In Career Development and Occupational Studies (CDOS) Resource Guide with Core Curriculum. New York State Department of Education, page 50. Retrieved from NYLearns.org: http://www.nylearns.org/content/view_content.asp?ContentID=11676

McLaren, C. (2006). Stay Free! High School Media Literacy Curriculum. Retrieved May 3, 2009, from Stay Free! Web site: http://www.stayfreemagazine.org/ml/index.html

McPherson, K. (2008). Product Placement: Facing Yet Another Dark Art. Teacher Librarian, 35(3), 66-70. Retrieved 3 May 2009, from Library Lit & Inf Full Text database.

National Consumer's League. (2005). LifeSmarts Coach's Guide. Retrieved May 10, 2009 from New York Credit Union Foundation: http://www.nycuf.org/financial_education/lifesmarts_coaches.php

PBSKids Go! (2002). "Create Your Own Ad: Extension Activity." Don't Buy It! Teacher's Guide. Retrieved May 10, 2009 from Don't Buy It!: http://pbskids.org/dontbuyit/teachersguide/createyourownad.html

Sheehan, K., & Morrison, D. (2009). Beyond convergence: Confluence culture and the role of the advertising agency in a changing world. First Monday (Online), 14(3). Retrieved 10 May 2009, from http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2239/2121

Smith, S. (2006). Advertising On-Demand. EContent, 29(8), 19. Retrieved 3 May 2009, from Library Lit & Inf Full Text database.


Tallim, J. (n.d.). Create a Youth Consumer Magazine. Retrieved from Media Awareness Network: http://www.media-awareness.ca/english/resources/educational/lessons/elementary/advertising_marketing/youth_consumer_mag.cfm